Mashreq Bank Retail Consumer Banking Website
Led the digital transformation of Mashreq Bank’s retail consumer banking platform using Sitecore, driving a significant increase in user engagement and improving the customer experience.
The Challenge
Mashreq Bank needed to replatform its digital banking products to create a seamless, personalized experience for users. The challenge was to modernize the existing infrastructure while coordinating multiple teams to meet deadlines and ensure consistency across a complex, high-traffic banking environment.
The Solution
As Delivery Director, I managed the full rebuild of the bank’s retail website using the Sitecore platform. We implemented Sitecore Experience Platform (XP) and Sitecore JavaScript Services (JSS), enhancing content management and delivering personalized user experiences at scale. The project integrated data analytics for improved customer insights and faster decision-making.
The Outcome
The platform transformation led to significant improvements in user engagement and site performance.
- 80% increase in brand website traffic
- 18% increase in page views
- 200% increase in session captures
- Nominated for Best Digital Experience Transformation at the Sitecore Experience Awards 2021
Client Testimonial
"The digital transformation has reshaped our customer experience, providing a tailored and seamless digital banking experience."
Executive Team
Mashreq Bank