I help SMEs build products that solve real business problems,unlock revenue and scale.

Strategy, AI and hands-on execution from idea to launch.

See the work

Name the problem that can pay.

I start with the customer, the revenue, and the constraint that decides the first version.

Strategy and build stay together.

AI, product decisions, and execution happen in one loop. I stay with the team through the work.

Launch, then scale what earns.

We put it in front of customers, watch what makes money, and grow from there.

See the work

  • 20 yrs

    Industry experience

  • Web & mobile

    Product strategy

  • Product + AI

    Discovery through live

Trusted by teams at

About

Portrait of Zayne Nair
Zayne NairDubai, UAE

I'm Zayne Nair, a Head of Product in Dubai. Twenty years in the industry shipping platforms that scale. Today most of my time goes into writing product code, shaping models and data flows, and getting releases out the door, not only framing the work in slides.

How I work

I start from discovery and the real constraints (users, risk, timeline, and stack), then turn that into a thin roadmap with clear cuts: what ships first, what we learn from it, and what we defer. From there I stay hands-on through delivery: specs, build, reviews, and iteration until the outcome is live and measurable.

ROQ CX

I also run ROQ CX, a studio that ships fixed-fee product sprints for SMEs: prototype, build, and market launch. Recent client ship: Let's Talk Early Years, with Contentful, YouTube, and Stripe ticketing. Day rate and retainer are with me. A team sprint is ROQ CX.

What I'm building now

  • WeNanny

    Marketplace for families and nannies with semantic matching, plus a martech blog generator that drafts from Search Console demand and existing articles on Supabase Edge Functions.

  • Syntheve

    AI-assisted CV and career documents with structured drafts users can edit and own.

Where I've been

  • Deloitte

    Large-scale delivery and stakeholder complexity across digital programmes, including Clicks Pharmacy.

  • Nodes

    Agency-side product and technology leadership for clients in the UAE and Europe.

  • Customer Experience Group

    Product and build for experience and engagement platforms.

As featured in

Institute of Project Management

Work

Live products I lead or built. More delivery work, including NEFC and Dubai 7s.

All work

Offers

A Head of Product on retainer, a working prototype, or a leadership team that can use AI.

SMEs that need a Head of Product without a full-time hire.

Fractional product leadership

I own the roadmap, the AI calls, and delivery until the outcome is live. Retainer or day rate.

Book an introAsette and ROQ CX clients

Teams that need a working prototype before they fund the real thing.

Proof of concept building

I build the working slice myself: something you can put in front of users or investors. Team sprints run through ROQ CX.

Get a prototype builtROQ CX RAG chatbot

Leadership teams that need fluency, not an open-enrollment course.

In-house AI workshop

One day, their business, five modules. Shared mechanics, live prompts, a governance skeleton they keep.

Ask about a workshopNEFC Group case study

Insights

Latest writing on product, AI in production, and shipping.

All insights

White paper · October 2026

The Adaptive Enterprise Loop

How strategic intent, flow coordination, and value delivery connect through system learning, so an organisation can adapt without chaos or waste.

Read the paper

· 15 min read

Vibe Coding Gets You a UI. Context Engineering Gets You a Product

Vibe coding can get you from an idea to a convincing interface quickly. The real value of AI-assisted development comes from giving coding agents the context, data access and guardrails needed to engineer a working product system.

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· 7 min read

Layered OKRs and Flight Levels: Make Every Task Traceable to Strategy

Most companies are "busy" but not moving the needle. Layered OKRs combined with Flight Levels give you a simple way to make every team work item traceable to a strategic objective.

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· 3 min read

Jobs to Be Done: Stop Guessing, Start Solving Real Problems

JTBD is a powerful lens for product strategy, but most teams misuse it as a persona enhancer or feature wishlist tool. Here’s how to apply Jobs to Be Done to build products that actually get hired.

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